Founded in 1904 in Copenhagen, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design. The company today produces a broad range of meticulously crafted jewelry, watches and items for the home.

Copenhagen Mist has played an integral role in Georg Jensen’s global digital presence since 2018. Working closely with digital creative partner Alpha Solutions, Mist helped develop the site’s infrastructure architecture, helping ensure a smooth transition from the existing commerce platform to a new Sitecore environment.

In the Microsoft Azure production environment, Azure Blueprint delivers proactive performance monitoring, continuous resource optimization and alerting. In addition, Mist incorporates new features and performance improvements released by Microsoft into Georg Jensen’s global digital infrastructure.